Q: There seems to be a new focus on SMEs in Basware – what’s the driver behind this?
A: Well, yes – it’s a part of the overall strategy. SMEs form the backbone of most of the world’s workforce and are going to be key in getting the various economies out of recession. A major part of that is enablement – ie enabling them to work faster, with improved processes and access to a more visible, far-reaching network. Historically organisations might have associated Basware with large enterprise ERP implementations, but today, we’re looking at a much more connected workplace and need to offer a totally end-to-end solution – including easy supplier activation.
Q: Yes, and as a large number of suppliers fall into the SME category, I guess that’s where the new focus comes in?
A: Exactly, yes. For example, if I look at just one of our larger clients, they have a supplier network of 50,000 – providing easy reach into that makes perfect business sense for all parties involved. Get it right, and everyone’s happy.
Q: So would you call yourself a global operator in a way that others can’t?
A: Well, there are plenty of solution providers who market themselves as global – but who aren’t really. Not when you look closely. Basware takes the time and trouble to make sure our solutions work within the current legislation of each party involved across the transactions and currently operate in around 75 – 80 countries worldwide, most of which with access to the product in their own language. On top of that, we’ve made a point in forming partnerships with other solution providers who are able to complement the Basware product and enhance our client’s experience.