Tim Harford is a world renowned behavioural economist, award-winning Financial Times columnist, writing their long running "undercover economist" column and international speaker. He is also the presenter of BBC Radio 4's More or Less. His latest book, ‘Messy: How to be Creative and Resilient in a Tidy-Minded World’ follows on from his previous best-sellers.
His first two books, The Logic of Life and The Undercover Economist, have been translated into 30 languages and sold well over a million copies.
Drawing on psychology, evolutionary biology, physics, maths and economics, Tim shows how adaptive, trial-and-error processes can help tackle everything from innovation to financial crises. Gillian Tett describes it as “required reading for anyone trying to navigate an increasingly complex world.”
But whilst he’s a ‘serious’ economist with a career spanning Oxford, Shell and the World Bank, Tim’s FT columns dwell on the economics of daily life and offer tongue-in-cheek solutions to readers’ problems. He used a similar, highly accessible style as presenter of the BBC2 series Trust Me, I’m an Economist. Drawing on the frontiers of economic research, Tim’s speeches cover everything from theories on how to save the world from Armageddon to how we can match odd socks, lose weight and find happiness. Weaving evidence from sources like casinos and speed-dating, Tim shows that human behaviour is actually surprisingly logical.