Collaboration, Coronavirus and why you need to be global and local
If something’s always been done the same way and it seems to work, the temptation is to keep it that way. Or if change must happen, sometimes it happens wholesale – everything out and start again. But the most successful changes take place by incorporating the best bits from the past and wrapping them into the present and future. Take the Royal Lancaster hotel for instance. Built in 1966 at the height of the swinging 60s by London’s most prolific architect, Richard Seifort, the tower shrieks modernity. But with a nod to the past, the hotel takes its name from nearby Lancaster Gate, so called after the Royal Lancaster line. In fact, the hotel crest is the Tudor rose – a combination of the red rose of Lancaster and the white rose of York. A collaboration if you like.